Field NoteGrants

PSG or EDG? A tool, or a transformation.

Two founders, one week, the same question — and both about to apply for the wrong grant. The PSG buys something that already exists; the EDG builds something that doesn’t. Three questions settle which one you’re actually looking at.

By Founding Partner, Nitro Advisory
6 min read
Exhibit · Issue #22

Two founders asked me the same question in the same week: which grant should I apply for, the PSG or the EDG? Same question — opposite right answers. And both were about to apply for the wrong one.

The first ran a growing services firm and wanted to rebuild how the whole business planned, reported, and made decisions. She was eyeing the PSG, because a friend had "got it in about a week." The second wanted to buy a well-known accounting package and get it running. He'd been told the EDG could fund it, and was bracing himself for a consultant and a two-month wait.

Both had it backwards. The mix-up is common enough that it's worth setting out the distinction the way I wish someone had set it out for me — without the folklore.

One Buys a Tool. The Other Builds a Capability.

Strip away the acronyms and the two grants answer two different questions.

The Productivity Solutions Grant helps you buy a pre-approved, off-the-shelf solution — software or equipment from a list Enterprise Singapore has already vetted. You're not designing anything. You're choosing a known product from a catalogue, and the grant helps pay for it. That's why it's fast, why the paperwork is light, and why the amounts are modest: someone has already done the assessing, so you're really claiming against an approved menu.

The Enterprise Development Grant co-funds a project you and a qualified consultant scope from scratch — a transformation with a defined start, end, deliverables, and outcomes that nobody has pre-packaged. It's slower and more demanding precisely because there's no catalogue: your project is assessed on its own merits. In return, it reaches things a menu never could.

PSG is for buying something that already exists. EDG is for building something that doesn't.

Once you see it that way, most of the confusion dissolves. The founder who wants to rebuild how her business runs can't buy that off a shelf — no catalogue product is her operating model. That's an EDG project wearing a PSG disguise. The founder who wants a named accounting package installed doesn't need a bespoke transformation scoped around it — he needs a tool from the list. Forcing that through the EDG is a two-month wait for something the PSG hands over in days.

How to Tell Which One You're Actually Looking At

Three questions settle it in most cases.

Is what you want on a list, or in your head? If you can point to a specific product a vendor already sells — a POS system, an accounting package, an inventory tool — you're in PSG territory. If what you want lives as a description of a better way of working, with no product name attached, you're in EDG territory.

Are you buying, or transforming? A purchase has a receipt. A transformation has a plan. If your "project" is really "buy this and switch it on," it's a purchase — and the PSG is built for purchases. If the hard part is deciding what to do, not buying the thing, that's the EDG's whole reason to exist.

How bespoke is it? PSG is built for smaller, standardised outlays where the product is the point. EDG is built for larger, customised undertakings where the design work itself is most of the value. When the thinking is worth more than the tool, you want the grant that funds thinking.

A note on the numbers, because founders always ask: both schemes co-fund a portion of qualifying cost, never the whole thing, and the support levels and caps are set by Enterprise Singapore and change from time to time. I won't quote you a percentage that might be stale by the time you read this — check the current figures on the Business Grants Portal, or ask someone who watches them monthly. What doesn't change is the shape of the two instruments, and that's what should drive the choice.

The Trap That Voids Both

Here's the rule that applies to both grants and catches people regardless of which they pick: don't commit before you're approved. No purchase, no signed contract, no deposit, no quietly starting the work while the application sits in the queue. The moment you commence, the project stops being eligible — and there's no appeal that recovers it. I've watched an eager handshake cost an owner the entire grant. The sequence isn't a formality. Approval first, always.

The CFO Question Underneath

Strip it back one more layer and the grant question is really a business question in disguise: do you have a tool problem, or a capability problem?

If a single known product genuinely fixes what's slowing you down — take the PSG, move fast, and don't over-engineer a transformation you don't need. But if the honest answer is that no product fixes it — that what you actually need is a redesign of how the business plans, decides, and runs — then a catalogue purchase will disappoint you no matter how well it's funded, and the EDG exists for exactly that.

Pick the grant that fits the problem, not the one that's faster or larger. The full EDG field guide walks the transformation path in detail; the PSG route is simpler, and mostly a matter of choosing well from the approved list.

The grant was never the point. Clarity about what you actually need — that's the point. The funding just makes the right move cheaper.